“How much does an online shop cost?” is one of the questions I get most often. The short answer: it depends on the number of products, the payment methods and whether the shop has to connect to your stock or accounting. This guide breaks the price into parts so you know exactly what you are paying for.
Short answer
Indicative prices in Bosnia: a simple WooCommerce shop €750–1,500; a custom-designed shop with card payments and several languages €1,500–3,000; a larger shop connected to stock, ERP or B2B pricing from €3,000. Each year add hosting and domain (€75–150), maintenance and card fees.
Prices by type of online shop
| Type | Best for | Indicative build price |
|---|---|---|
| Hosted platform (e.g. Shopify) | Fast start, smaller catalogue | €250–1,000 + monthly subscription |
| WooCommerce (WordPress) | Up to a few hundred products | €750–1,500 |
| Custom-designed shop | Strong brand, several languages, cards | €1,500–3,000 |
| Shop connected to your systems | Stock, ERP, B2B pricing, wholesale | €3,000+ |
These figures match the guide on website cost in Bosnia. Offers of a few hundred euros are usually a template without proper payments, shipping and SEO.
What drives the price up
- Number of products and variants — sizes, colours and combinations need careful setup and data import.
- Card payments — integration with a bank or card processor and testing. How it works in Bosnia is explained in online shop in Bosnia: card payments.
- Shipping — rates by weight or zone and courier integration.
- Stock or accounting integration — so inventory is not re-typed by hand.
- Several languages and currencies — for diaspora or EU customers.
Costs after launch
| Item | Indicative |
|---|---|
| Domain and hosting for a shop | €75–150 per year |
| Card payment fees | Usually 1.5–3% per transaction, depending on the bank or processor |
| Platform subscription (Shopify and similar) | Monthly, plus possible transaction fees and paid apps |
| Maintenance (updates, backups) | Depends on the technology — see website maintenance cost |
How not to overpay for an online shop
- Start with what actually sells — 50 well-described products sell more than 500 without photos.
- Cash on delivery from day one, cards once the bank contract is signed — the shop does not have to wait.
- Make sure you can add products and prices yourself, without paying for every change.
- Check mobile speed — most purchases start on a phone, and a slow shop loses buyers.
- Keep all access yourself — domain, hosting and shop admin.
Want an exact price for your online shop?
Tell me what you sell, roughly how many products you have and how you want to get paid. You’ll get an indicative price and the most cost-effective option.
Engimotive · Published November 5, 2026