“How much does a website cost?” is the question I hear most — and the hardest to answer with a single number. The range is huge: from a few hundred BAM for a simple site on a template to several thousand for a custom web application. This guide explains what is realistic, what drives the price and how to recognise a good quote. Prices are shown in Bosnian convertible marks (KM/BAM) with an approximate euro value (1 EUR = 1.95583 KM, fixed rate).
Short answer
A simple landing page in Bosnia and Herzegovina usually costs 300–800 KM (about €155–410), a company website 800–2,000 KM (€410–1,020), a web shop 1,500–4,500 KM (€770–2,300) or more, and a custom web application from about 3,000 KM (€1,530) upwards. On top of that come yearly domain and hosting costs — usually 100–250 KM (€50–130) for a small business.
Price overview on the Bosnian market
The ranges below summarise publicly available price lists from several Bosnian agencies and freelancers (as of October 2026). They are for orientation — the actual price always depends on project scope.
| Type of website | Typical price | Usually includes |
|---|---|---|
| Landing / one-page site | 300–800 KM (€155–410) | One page, contact form, basic SEO |
| Company website | 800–2,000 KM (€410–1,020) | 5–10 pages, design, mobile version, contact |
| Multilingual company website | 1,200–2,500 KM (€615–1,280) | As above, with 2–3 languages |
| Web shop | 1,500–4,500 KM+ (€770–2,300+) | Catalogue, cart, payment, shipping, admin |
| Custom web application | from ~3,000 KM (€1,530) | User login, database, business logic |
You will also find offers below 300 KM, mostly for sites built on ready-made templates with minimal changes, as well as projects of 5,000 KM and more for complex systems. Both are legitimate — you just need to know what you get for the money.
What drives the price
Two “five-page” websites can differ in price by a factor of three. The biggest factors are:
- Design — a ready-made theme with new colours is faster and cheaper than a design created from scratch for your brand.
- Number of pages and languages — every extra page and language means more design, content and testing.
- Features — an enquiry form is simple; bookings, a filterable catalogue, user login or integration with other systems are not.
- Content — who writes the copy and where the photos come from. Copywriting and photography are separate jobs and are often forgotten in the budget.
- Build quality — load speed, technical SEO, accessibility and security aren’t visible at first glance, but they decide how many enquiries the site brings.
- Deadline — an urgent project means reshuffling other commitments, so it’s usually more expensive.
Yearly costs after launch
A website isn’t a one-off expense. Every year you pay at least for the domain and hosting, and often for maintenance:
| Item | Typical | Note |
|---|---|---|
| .ba domain | 30–55 KM/year (€15–28) | First year usually 50–80 KM (includes domain creation) |
| Hosting | 60–150 KM/year (€31–77) | For a small site; larger sites and shops cost more |
| Business email | often included with hosting | Separate services (e.g. Google Workspace) charge per user |
| Maintenance | by agreement | On demand or a monthly package; depends on platform and changes |
| Licences (themes, plugins) | 0 to a few hundred KM | Common with WordPress and premium add-ons |
For details on .ba domain fees, read the guide how to register a .ba domain; for email and maintenance, see business email on your own domain and how much website maintenance costs.
Why quotes differ so much
When you receive three quotes — 400, 1,200 and 3,000 KM — for the “same” website, they usually aren’t quotes for the same thing. The differences mostly come from:
- template vs custom design — a purchased theme and a design created from scratch are two different products;
- what’s included — copy, SEO basics, Google Search Console, Google Business Profile, training, rounds of revisions;
- technology — WordPress with a page builder, a SaaS platform or custom code (see the WordPress vs custom website comparison);
- who does the work — a freelancer, a small agency or a larger agency with a project manager, designer and developer.
Hidden costs to watch out for
The most expensive website is the one where you later pay for things you didn’t expect. Watch out for:
- A domain registered to the provider instead of your company — if you part ways, transferring it can become a problem.
- “Our hosting only” without access — you can’t move the site without the provider’s permission.
- Hourly changes without an agreed price — every text change becomes a new invoice.
- Yearly licences for premium themes and plugins that expire and need renewing.
- A redesign after two years because the site became slow or insecure due to outdated add-ons.
How to compare quotes: 8 questions
- Whose name is the domain registered in, and who holds the login details?
- Is the price fixed, and what exactly does it include (pages, languages, rounds of revisions)?
- Who writes the copy and who provides the photos?
- What are the yearly costs after launch — domain, hosting, licences, maintenance?
- Can I edit content myself, and what does a change by the provider cost?
- What SEO is included: titles and descriptions, sitemap, Search Console, structured data?
- How do their previous websites score in PageSpeed Insights on mobile?
- What happens if we end the collaboration — do I get the code, content and all access?
How much to budget
For most small businesses in Bosnia and Herzegovina, a realistic budget for a quality company website sits in the middle of the table, plus 100–250 KM a year for domain and hosting. If the site only needs to “exist”, a simpler option will do. If it needs to bring enquiries and be visible on Google, invest in speed, content and SEO — the items that are most often cut and that pay back the most.
My advice: define the website’s goal first (enquiries, sales, information), then ask for quotes for that goal — not for a number of pages.
Note on sources
The ranges in this guide summarise publicly available price lists from several Bosnian agencies and freelancers as of October 2026. They are not my price list — for a specific project you receive a fixed quote after a short call.
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Engimotive · Published October 27, 2026